OVERVIEW

About 3.79 million babies were born in the U.S. in 2018

In 2018, women in their 30s in the US are having more babies than women in their 20s.

The postpartum health care that typically occurs during the 6 weeks after childbirth

Death

Among 2,990 pregnancy-related deaths observed
in a recent CDC study,

36%

On the day of delivery or within six days post-delivery

33%

One week to a year postpartum

31%

During pregnancy

Postpartum Care Outside Of U.S

Home visits by health-care professionals that are
provided in European countries

A majority of Chinese mothers who choose to stay at home are
cared for by their family members for about 1 month to prevent
diseases and promote health

Postpartum

80%

of postpartum women feel “baby blues”

1/7

Women affected by postpartum

Half

of womanwho give birth are still in pain
weeks later

>40%

of woman who delivered vaginally reported perineal pain

60%

who had C-section experienced incision pain within two months of childbirth

Improper

postpartum care can exacerbate complications following surgery,
and many complications left untreated can lead to death.

PROBLEMS

Aging

New mothers are older than they used to be, with more complex medical histories and have much more difficulty recovering from pregnancy and childbirth.

Unplannned

Half of pregnancies in the U.S. are unplanned,
so many women do not address chronic health issues beforehand.

Inadequate

Postpartum maternal health care is not adequately provided for or emphasized in national policies or national health objectives in the United States.

Unaware

New moms aren’t told of more serious postpartum complications, are too embarrassed to discuss their symptoms, and have no clue there are treatments that could help them

Confused

If woman have problems after they are discharged from the hospital, they often don’t know who to call.

SURVEY

Moms-to-be and new mums do not know about what to expect in postpartum

New moms thinks postpoartum care kit given by hospitals is not adequent.

New moms have their baby blues that last longer than 2 weeks

Postpartum underwear

Pain and itchy Spray

Cooling Pads

Peri Bottle

REFERENCES

PERSONA

STAKEHOLDERS MAPPING

CASE STUDY

Analysis:

1. Cupcake vending machine is mainly targeting on sweet lovers, thus its color theme and cute appearence brings people right into a sweet world.
2. Unlike those common vending machine which place their product dispensor on the bottom, this machine put it on the chest level, not only it’s easier for people to get their cupcake, but also to secure the cupcake in the box.